This is the opening paragraph. It should hook the reader immediately with a relatable business problem or compelling statistic. Speak directly to executives: "Your customer service team faces an impossible equation..."
Second paragraph builds on the problem and introduces the solution. Keep paragraphs short (3-4 sentences max). Use real company names and specific numbers whenever possible.
Main Section Heading
Start with context. Why does this section matter? What will they learn?
Key Insight Box
Use these boxes for critical insights, important warnings, or "aha!" moments. They break up text and draw attention to what matters most. Like this: "70% of successful AI pilots fail to scale. Here's why..."
Subsection with Real Example
Company Name: What They Did
- Result: $40M saved in 2024 (specific number)
- Timeline: 6 months from pilot to production
- Team Size: 5 people
Then explain HOW they did it in business terms (no jargon). What decisions did they make? What obstacles did they overcome?
Term Cards (Optional - for terminology chapters)
Decision Framework or Checklist
End chapters with actionable frameworks. Give executives something they can use immediately:
- First Decision Point: If X, then do Y. If Z, then do A.
- Second Decision Point: Red flags to watch for...
- Third Decision Point: Success metrics to measure...
Real-World Story or Case Study
Use these purple-tinted boxes for stories, case studies, or detailed examples. They provide context and make concepts concrete. Start with a problem, show the solution, share the results.
"Walmart faced inventory problems costing $100M annually. They implemented AI forecasting. Within 6 months, waste dropped by 30%, saving $30M in Year 1."
Key Takeaways
End every chapter with 3-5 bullet points summarizing what executives should remember:
- Key Point 1: Customer service AI cuts costs 40-70% while improving satisfaction
- Key Point 2: Start with high-volume, routine tasks for quick wins
- Key Point 3: Budget $50K-$200K for SMB implementations
Final paragraph: Call to action or transition to next chapter. "Now that you understand the ROI potential, let's look at how to evaluate vendors in Chapter 2..."